MEBAA - The Middle East and North Africa Business Aviation Association

Tameem House, Office 2304 - Barsha Heights 117733 Dubai, United Arab Emirates,
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We are proud to announce the relocation of our headquarters to the iconic Erth Abu Dhabi: a beacon of Emirati hospitality in the heart of the capital.  The move follows the recent acquisition of Victor by an investment group in Abu Dhabi and marks a significant milestone for business aviation in the UAE.

Founded in 2011 in the UK, Victor has a legacy of innovation within the aircraft charter marketplace by providing a unique global platform with unprecedented transparency. Our HQ move to Abu Dhabi will provide the Emirate with its first on-demand jet charter platform, opening up the market to a greater selection of choices whe chartering and offering Victor’s sophisticated, high-touch service to Ultra-High-Net-Worth Individuals, government and corporate private aviation flyers.

Aligned with the UAE’s Net Zero by 2050 strategic target, Victor will contribute to the nation’s sustainability objectives through our own climate action initiatives – namely our pioneering partnership with Neste, the world’s leading producer of Sustainable Aviation Fuel (SAF). With the backing of Abu Dhabi, we are perfectly positioned to achieve our ambition of becoming the number one choice for private jet flyers – not only in the MENA region, but worldwide.

“We are thrilled to establish our headquarters in Abu Dhabi and embark on this exciting new chapter in Victor’s journey,” said James Farley, co-CEO of Victor. “Abu Dhabi’s strategic location, world-class infrastructure and supportive business environment make it the ideal base for expanding our operations and serving our customer base across MENA. The business aviation market is growing faster in the region than the rest of the world[1] and Victor can uniquely service this market by offering more choice, transparency and best-in-class customer service.”

The move to Abu Dhabi will allow us to leverage the UAE’s unique geographical advantages as a growing global aviation and hospitality hub in order to increase regional market share. The company will benefit from state-of-the-art aviation facilities, a robust regulatory framework and access to key markets, especially Saudi Arabia, Kuwait, Qatar, Egypt and Turkey. We have already witnessed a significant increase in demand from these countries over the past eighteen months with our client data showing a 104% increase.

Ali Ahmed Alnaqbi, Founding and Executive Chairman of the Middle East & North Africa Business Aviation Association (MEBAA) said: “We are pleased to welcome Victor to Abu Dhabi and support its growth and expansion plans. The strategic acquisition of Victor by Abu Dhabi and its HQ move reflects the UAE’s commitment to fostering innovation and excellence in the aviation sector and reinforces Abu Dhabi’s position as a leading destination for business aviation.”

We exemplify our commitment to climate action through our pioneering “Pay Here, Use There” SAF solution, enabling Victor’s clients to purchase SAF for all bookings worldwide and reduce their CO2 emissions from flying private by up to 80%. Our aim is to drive education and awareness of SAF in the region and to encourage the commercial adoption of our working SAF blueprint with local airlines in the UAE.[2]

Toby Edwards, co-CEO added, “The UAE has for the first time extended the theme of the year, with the Year of Sustainability continuing into 2024. This showcases further commitment to a climate-conscious vision by the government. Given our climate action initiatives to date, it feels natural to move our headquarters to Abu Dhabi.”

Victor’s successful journey, which began in the UK, has been defined by a commitment to innovation, climate action and unrivalled customer service, propelling the company to the forefront of the private jet charter industry. Our move to Abu Dhabi is not merely a change in locations but a highlight of our commitment to embracing a strategic vision that aligns with the dynamic growth story of Abu Dhabi. The Emirate’s position as an important hub for technology, climate action, hospitality and business excellence reflects Victor’s attributes and continuous pursuit to redefine the luxury travel experience.

Shaikha Al Kaabi, CEO, Erth Abu Dhabi said, “We are delighted to welcome the headquarters of Victor to Erth. Marking a significant step for our brand, this move reflects our shared vision for growth within Abu Dhabi’s thriving business environment. We look forward to collaborating with the company to enhance meaningful opportunities for advancing its ambitious operations, while preserving our national heritage and legacy.

Victor has already hand-picked a market leading team of professionals with highly respected reputations across Abu Dhabi and the UAE’s business aviation sector. The team is led by Simon D’Oyly, who has over 20 years’ experience in the region and supported by Richard Brooks, as Director of Operations. With Omar Abouomar joining as VP Sales and Ghada Fawzi as VP National Accounts, Victor reinforces its profound commitment to excellence in customer service. The company continues to retain its European and US offices and teams in London and Washington DC.

[1] WingX Oct 2022-March 2024; MENA region displays 4.8% growth in PJ departures relative to previous 18 month period (April 2021-Sept 2022), whereas departures in the same period for ROW decreased by 16.4%.



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